You need this to publish changes to your live site. It only takes a minute and you only do it once.
The token is stored in your browser. You only need to do this once.
Here's how the admin works:
Click any text on the page to edit it directly. Hover over images to replace them. Changes save automatically to a local draft in your browser.
Click "+ New Show" in the top bar to add a show. Click any show card to edit it. Add performers, recap photos, videos, and mark a show as upcoming.
Click "Settings" in the top bar for fonts, colors, venue details, links, and press links. Changes preview live as you type.
When you're ready to go live, click "Publish". You'll paste your token the first time. After that, it's one click.